On-Boarding Team Leader
One of the fastest growing marketing companies in Manchester are looking for an On-boarding Team Leader to join the active, retention and comms department. You will be part of a team delivering a sophisticated multi – channel, optimised CRM strategy to ensure customers are converted and nurtured through the welcome offer. An understanding of the external market and competitor activity will also be vital in the continuous improvement of customer welcome offers.
- Participate in all aspects of CRM, working closely with the comms team to deliver an optimised customer experience, including audience selections and post campaign analysis and insights.
- Manage all campaigns from planning through to execution and analysing performance to drive optimised strategies.
- Deliver clear welcome offer testing plans by product and own a suite of welcome offers.
- Create and manage a suite of default and bespoke promotional welcome offers to successfully attract and convert new players.
- Work with the product teams to develop a welcome offer test and roll out a calendar that will drive the on-boarding of profitable customers.
- Working with the data to identify and fast track early potential VIPs.
- Manage a small team of campaign and promotion executives.
Required skills and Experience:
- Educated to degree level, ideally in business or marketing related subjects OR a minimum of 2 years’ experience in digital marketing, CRM or email marketing.
- Interest and knowledge of online gaming and marketing.
- Understanding of the principles of customer segmentation.
- Strong Excel and analytical skills.