Glasgow 01418160116
Manchester 01617910678


Digital Team Leader

Job Catagories


Date Posted:

Tuesday, June 27, 2017

Employment Type:

Full Time




£25,000 - £27,000 DOE


07964 832 714


One of the fastest growing Marketing companies in Manchester are looking for a Digital Team Lead to join the Active, Retention and Comms department. You will be part of a team delivering a sophisticated multi – channel, optimised CRM strategy to ensure customers are converted and nurtured through the welcome offer.


  • Participate in all aspects of CRM, working closely with the comms team to deliver an optimised customer experience, including audience selections and post campaign analysis and insights
  • Manage all campaigns from planning through to execution and analysing performance to drive optimised strategies
  • Deliver clear welcome offer testing plans by product and own a suite of welcome offers
  • Create and manage a suite of default and bespoke promotional welcome offers to successfully attract and covert new players
  • Work with the product teams to develop a welcome offer test and roll out calendar that will drive the onboarding of profitable customers
  • Working with the data to identify and fast track early potential VIP’s
  • Manage a small team of campaign and promotion executives

Experience and Skills:

  • An understanding of the external market and competitor activity will also be vital in the continuous improvement of Customer Welcome offers.
  • Educated to degree level, ideally in business or marketing related subjects OR a minimum of 2 years’ experience in Digital Marketing, CRM or Email Marketing.
  • Interest and knowledge of online gaming and marketing.
  • Understanding of the principles of customer segmentation.
  • Strong Excel and analytical skills

Attach Your CV

Attach Your Cover Letter

Get in touch with the First Achieve success team today to see how we can positively impact your career.

Glasgow 01418160116 |Manchester 01617910678 |Email