Glasgow 01418160116
Manchester 01617910678


Digital CRM Leader

Job Catagories


Date Posted:

Tuesday, June 27, 2017

Employment Type:

Full Time




£25,000 - £27,000 DOE


07964 832 714


One of the fastest growing Marketing companies in Manchester are looking for a Digital CRM Leader to join the Active, Retention and Comms department. You will be part of a team delivering a sophisticated multi – channel, optimised CRM strategy to ensure customers are converted and nurtured through the welcome offer.


  • Participate in all aspects of CRM, working closely with the comms team to deliver an optimised customer experience, including audience selections and post campaign analysis and insights
  • Manage all campaigns from planning through to execution and analysing performance to drive optimised strategies
  • Deliver clear welcome offer testing plans by product and own a suite of welcome offers
  • Create and manage a suite of default and bespoke promotional welcome offers to successfully attract and covert new players
  • Work with the product teams to develop a welcome offer test and roll out calendar that will drive the onboarding of profitable customers
  • Working with the data to identify and fast track early potential VIP’s
  • Manage a small team of campaign and promotion executives

Experience and Skills:

  • Educated to degree level, ideally in business or marketing related subjects OR a minimum of 2 years’ experience in Digital Marketing, CRM or Email Marketing
  • Interest and knowledge of online gaming and marketing
  • Understanding of the principles of customer segmentation
  • Strong Excel and analytical skills
  • An understanding of the external market and competitor activity will also be vital in the continuous improvement of customer welcome offers.

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